Job Information
Philips Trade Shopper Marketing Manager in Istanbul, Turkey
Job title:
Trade Shopper Marketing Manager
Your role:
As the Trade Marketing Manager, you will be the key link between our marketing and sales teams, translating brand strategies into actionable go-to-market plans. You will be responsible for driving category growth, optimizing, leading commercial planning cycles, and building strong partnerships with key retail and channel partners.
Key Responsibilities:
Lead the commercial planning process for assigned categories, ensuring alignment with business targets and marketing strategies
Develop and execute integrated 360° go-to-market strategies in collaboration with marketing and sales teams
Manage pricing, promotion, placement, and product strategies to maximize category performance
Drive customer engagement by developing compelling channel activation plans
Collaborate closely with key stakeholders across sales, demand planning, and marketing to ensure flawless execution
Lead, coach, and inspire a high-performing trade marketing team
Monitor market trends, competitive landscape, and consumer insights to drive business opportunities
Own the forecast accuracy and support S&OP processes
You're the right fit if:
Bachelor’s degree in Marketing, Business Administration, or a related field
7+ years of experience in sales, trade marketing, or commercial roles, preferably in FMCG or consumer electronics
Solid experience in working cross-functionally with sales and other teams
Strong leadership skills with prior team management experience
Excellent analytical thinking, business acumen, and decision-making capabilities
Fluent in English
Agile, proactive, and results-oriented mindset
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business.
Discover our rich and exciting history.
Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion here.