Job Information
Philips Senior EC Marketing Manager in Shanghai, China
In this role, you have the opportunity to
- Build a high growth business that will help improve the lives of millions people in China, while advancing Philips digital transformation journey as a global leader in Health Technology;
PURPOSE
- To enhance PH shopper engagement capability in Ali full ecosystem and facilitate internal social digital team coordination to maximize campaign output.
KEY RESPONSIBILITY
Lead EC marketing strategy and calendar planning based on by category annual plan.
Set clear marketing campaign target and KPI to ensure both in/external seamless cooperation and support.
Co-work with the marketing team to nail down the detailed plan and 100% execution.
Synergize all internal digital resources to tie with E-commerce marketing calendar need and do close-loop marketing to maximize output.
Internal engagement/ coaching to improve key counterparts’ understanding of E-commerce marketing approaches and requirement to gain comprehensive support.
Closely work with the marketing teams to catch up on the new marketing trend and try shopper engagement approaches to enhance marketing agility
Enhance consumer demand creation planning capability
You are a part of
E-commerce team within Philips Personal Health portfolio
You will report to the E-commerce Leader and collaborate with teams including E-commerce Sales, PH Marketing teams
To succeed in this role, you should have the following skills and experience
10+ years’ experience in digital marketing and consumer marketing area.
Understand E-commerce marketing ecosystem, both in/out site. And know well about the trendy E-commerce marketing approaches
Experienced in E-commerce/retail operation management.
Good sales skills to manage bilateral relationships, drive all cross-function teams at the same pace to deliver business results.
Results oriented, self-motivated and could work under pressure and dynamic circumstance
Digital E-commerce content/inbound Marketing/purchase conversion capability
Good English command and presentation skill.
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long-term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
A professional but fun workplace, A healthy work-life balance environment;
An energetic, genuine, inventive, supportive and dynamic team atmosphere;
Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum. Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways. Learn more by watching this video.
To find out more about what it’s like working for Philips at a personal level, visit the Working at Philips page on our career website, where you can read stories from our employee blog. Once there, you can also learn about our recruitment process, or find answers to some of the frequently asked questions.